Music: Gateway to Inevitable
Communication of thoughts and expressions is held through medium of languages however how these languages are conveyed holds upmost importance. Date back to ancient times, cultural philosophies and methodologies enfolded in musical languages. Consequently, a revolutionary musical era was introduced. Ancient times states emergence of self expression in terms of musical tones intoned by clapping hands. This cultural musical rhythm of clapping hands highlighted as main practice in bonfire nights. Musical tone’s variation was in result of musical instrument made from swan wing bones back to 39,000 years ago. This invitation into musical world is not to be considered artificial rather its occurrence is inevitable. As Rousseau deny giving credits to ancients for music’s invention. In fact, he suggests music is not invention rather it’s a human instinct.
Music served as an expression conveying tool. However, the type of expression conveyed and their impact on human mind is controversial. Subliminal messages (affirmations in low frequency) embedded with musical tones masked lyrics. Listeners are unaware of expressions they are feeding in mind (they don’t deny unknown lyric’s entry because musical tones bombard them with dopamine and hooks them). The subliminal messages due to it being on low frequency don’t cooperate with rational mind (conscious mind). The entry of embedded messages in musical tones is b non- rationalizing mind (the subconscious). Its influence on human’s capability is undeniable. As Robbert Hisse suggest, 90 % of mind is subconscious and it makes our reality (how it makes is yet another topic). Regardless, the music being fed influences our actions.
Music itself being influential tool empowered masses towards consumerism. The link between music and consumerism may be quite odd and also the reason why it’s unnoticeable despite how transparently it victimizes listeners. Bruner argues music controls action and actions are influenced in a way to consume market. How and why music plays in malls highlights clever approach to promote consumerism. A field experiment in US City by ANOVA shows less than 25 years old shops more in presence of easy listening music. The physiological approach highlights subliminal messages affirmations regarding shopping embedded into music tones or dopamine bombardment looping to regain more dopamine by shopping. Music’s presence in commercial and malls is yet another marketing strategy.
